The article titled “7 Creative Strategies for Marketing Your Startup on a Tight Budget” had been researched by me for my A.2 Assignment. I learned about innovating and using new business ideas by doing feasibility analysis before implementing a newly formulated business idea, especially in case of doing a startup business. Honesty, clarity and transparency along with diplomacy at times are the elements which must be considered to be imbibed and portrayed by the behaviors of entrepreneurs of startup businesses.